Description
Essential Job Responsibilities:
LEADERSHIP
• Support the Store Manager in leading the store team to drive sales through training, coaching, and development.
• Act as a leader on the sales floor, exemplifying sporting spirit and creating an outstanding service culture.
• Provide ongoing feedback and coaching to improve team skills, performance, and sales results.
• Partner with the Store Manager to identify, recruit, and retain associates who are passionate about sales and customer service.
• Develop team members through coaching and mentorship to support succession planning and internal growth opportunities.
• Assist in training new team members on customer service, operations, performance standards, loss prevention, and all Company policies and procedures.
• Help establish and communicate individual goals aligned with Company KPI's and sales objectives.
• Support performance management through regular evaluations, coaching conversations, and development plans.
• Assume leadership responsibilities in the absence of the Store Manager and ensure daily operations continue seamlessly.
SELLING
• Partner with the Store Manager to execute plans that achieve and exceed Lacoste's sales plans and profitability goals.
• Utilize reports and business metrics to analyze sales by units, gender, product placement, visual presentation, stock levels, and window presentations.
• Make proactive recommendations based on business analysis to improve results and customer experience.
• Support the Store Manager in maximizing profitability through analysis of store performance and identification of opportunities for improvement.
• Monitor key performance indicators and help drive accountability across the team.
• Lead by example through exceptional selling behaviors and customer engagement.
CUSTOMER SERVICE
• Foster an environment focused on delivering an exceptional customer experience.
• Ensure team members are knowledgeable about the Lacoste lifestyle, products, and brand values.
• Encourage and support clientele development initiatives to drive customer retention and repeat business.
• Build relationships with local community groups and mall management to support brand visibility and business opportunities, in partnership with the Store Manager.
• Assist with store events, sponsorships, promotions, and community outreach activities approved by corporate management.
OPERATIONS
• Support scheduling and payroll planning to ensure appropriate staffing levels that meet business needs.
• Help manage store expenses, including payroll, within established budgets.
• Ensure Company standards are consistently maintained in merchandising, visual presentation, housekeeping, and loss prevention.
• Protect store assets and inventory through adherence to operational and loss prevention standards.
• Oversee daily operational functions, including receiving shipments, transfers, markdowns, replenishment, back stock management, and inventory accuracy.
• Maintain operational excellence and serve as the point person when the Store Manager is unavailable.
POSITION SUMMARY
The Co-Manager is the direct partner to the Store Manager and plays a critical role in the overall success of the business. This position is expected to possess a complete understanding of all aspects of store operations, leadership, customer service, and profitability. The Co-Manager leads by example, develops talent, drives results, and is fully prepared to assume Store Manager responsibilities whenever required.
